Cybereason
2023 - 2024 • Brand & Web Design
Context
Wisteria Technologies is an agency that my friend, Sam, and I co-founded and launched in 2025. We began with small landing page projects, and are now working on and crypto-wallet management platforms.
One of our clients planned to feature Wisteria alongside their upcoming product launch, scheduled two weeks out. However, we lacked a website that demonstrated our own work.
Goal
The goal was to design and launch a minimal, modern landing page within a short timeline that establishes credibility and demonstrates our work. Our priority was to frame ourselves as a group that was easy, collaborative, and quick to work with, since that has been the majority of our positive feedback.
So the site needed to reflect our design standards, require low dev-effort, communicate our collaborative approach, and establish a clear point of reference for new visitors. We also wanted to quietly demonstrate our faith in Christianity.
The Sunrise
The opening animation features a sunrise that gradually illuminates the screen. This serves as a visual metaphor for Wisteria’s role as an early-stage partner, helping bring ideas to light and supporting products at their beginning. The motion is intentionally slow and subtle, creating a calm first impression while reinforcing themes of growth and clarity. It uses a gradient of colors often associated with AI, and establishes a sense of craft and attention to detail within the first few seconds of the experience.
Design
I built the site using Framer, which allowed me to design and deploy quickly without a custom development process. Its animation and layout tools made it possible to create a polished, responsive landing page efficiently.
The design prioritizes clarity, strong typography, and subtle motion to create a modern and professional first impression. It also provides support for dark mode to keep readers' eyes comfortable.
As a small detail, I included “Ephesians 2:10” in the footer as a quiet reference to the faith that informs our work and values.
The messaging intentionally positions Wisteria as a collaborative partner rather than a traditional service provider. Instead of focusing solely on delivering work for clients, the language emphasizes working with clients—highlighting responsiveness, flexibility, and ease of collaboration.
Future Iterations
For now, this single landing page will suffice to get our branding established. However, overtime, it's crucial for us to write full-blown case studies and process-overviews for our work.